The Tipsy Triad Podcast was created as my first Senior capstone project. This project presented the task of conducting target demographic research, executing and implementing social strategy, and producing high-quality media. What started as a simple concept formed into a six-episode podcast, featuring weekly guests, and a growing social media presence, turning out exciting content and engaging audiences. This podcast was used not only to entice the students of High Point University, but also the residents of the Piedmont Triad to strengthen the community and support local businesses.